Risk Communication Approaches

Once the stage, audience and type of risk in a risk management process has been identified the various approaches for communicating risk information must be determined.

Pre-testing of risk communication material or procedures

It is recommended that pre-tests be done to assess all risk communication programmes as these tests will greatly increase the probability of an effective exchange of information. Pre-testing can take different forms depending on the size, the format, and the purpose of the communication.

Organising focus groups appears to be the most effective and cost-efficient way of pre-testing material. Simulations and role-plays are also excellent settings for testing key messages.

Risk Communication approaches by target audience

The following sections give specific advice on risk communication strategies depending on your audience:



Adapted from OECD Guidance Document on Risk Communication for Chemical Risk Management

The choice of the appropriate risk communication approach depends on multiple factors
Source: Araleya
Hatfield Consultants The World Bank funded by the Canadian POPs Trust Fund through the      
Canadian International Development Agency
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